Europe is a continent with something to offer everyone, from stunning scenery and historic cities to delicious food and vibrant cultures. It's no wonder that it's one of the most popular tourist destinations in the world.

If you're planning a trip to Europe in 2023, you're in luck. Google search data reveals some of the most popular hotel search trends for the year ahead.

Sustainable Hotels

room2 Hammersmith Townhouse




One of the biggest trends in European hotel booking is a focus on sustainability.
Travelers are increasingly looking for hotels that are committed to reducing their environmental impact.

Some of the most popular sustainable hotel search terms include:

  • Eco-friendly hotels
  • Green hotels
  • Sustainable accommodations
  • Carbon-neutral hotels

If you're looking for a hotel that's doing its part to protect the environment, be sure to search for these terms when you're booking your stay.

Luxury Hotels

Luxury hotel in Paris, France



Of course,
there's still a strong demand for luxury hotels in Europe. Travelers who are looking for the best of the best are searching for terms like:

  • Five-star hotels
  • Boutique hotels
  • Palatial hotels
  • Spacious rooms
  • Luxury amenities

If you're looking for a truly luxurious hotel experience, be sure to check out these search terms.

Other Popular Hotel Search Trends

Hotel with pool



In addition to sustainable and luxury hotels,
travelers are also searching for hotels that offer specific amenities or experiences. Here are a few other popular hotel search trends for 2023:

  • Hotels with pools
  • Hotels with spas
  • Hotels with family-friendly amenities
  • Hotels in city centers
  • Hotels near beaches
  • Hotels with rooftop bars

If you have any specific needs or preferences for your hotel stay, be sure to use these search terms to narrow down your options.

hotels with rooftop bars london


These are just a few of the most popular European hotel search trends for 2023. By using these search terms, you can find the perfect hotel for your next European getaway.